C10.8.1 What a Green Claim Should be
- Truthful.
- Accurate.
- Proven.
- Relevant.
- In non-technical language.
What a Green Claim Should Not be:
- Vague.
- Ambiguous.
- Imply anything that is not true, including endorsement by third parties.
- Exaggerate.
- Make irrelevant comparisons.