A4.1 Continued…


Organisations must be aware of their operating constraints and how they may change over time. There are two approaches an organisation may take:

1.         Proactive / Anticipatory Approach

Organisations will be aware of the constraints and monitor future developments, anticipating the likely direction of future constraints. Such organisations will take action in advance, which can place them ahead of their competitors.

2.         Reactive Approach

Organisations wait until a new constraint appears, or an existing constraint changes, and will only adapt after this change has occurred.

It is also true to say that a constraint can be turned into an opportunity. For example, if the Government discourages developers to use Greenfield sites, that it a constraint upon developing Greenfield sites. However, it is also an opportunity to develop Brownfield sites.

How an organisation chooses to identify and manage constraints, will affect its success in the future.