C3.3.5 Communication of Data


Another old adage is quite relevant here. That there are “Lies, Damn Lies and Statistics”. This quite infers that statistics are untrue. Whilst of course not all statistics are false, many are used in an intentionally misleading way. Have you noticed how television adverts for beauty products now state at the bottom of the screen how many people were questioned in the survey? “87% of women noticed an immediate difference” says the voiceover. Sounds impressive… until you see the small print at the bottom: “123 survey respondents”. So that would be 107 people who thought that then, which is not exactly a nationwide consensus!


You do need to be careful that you present your data in an accurate and truthful way.