C3.3.4.2 Visual Management Boards


Visual management board

These may sometimes be referred to as “Team Boards” or “Story Boards”.

An organisation that embraces competition uses visual management boards to ensure effective communication within the team and between teams. Visual management boards use visual images and signage to highlight work goals, standard operating procedures and workplace news. This helps to remove ambiguity on the job and improves collaboration and efficiency.

Communication within an organisation is critical to success. Visual management boards are a great communication tool because everyone gets to see what’s happening.

Visual management makes it very clear whether an activity is producing the results that were intended and conforming to the standards that have been set. Visual management is an example of all three key components of strategic communication, i.e. it is direct communication, it is active participation and it is management of information.


Everyday examples of visual management:

  • street signs
  • displays on a car dashboard


Benefits of a visual management board:

  • Aids in the elimination of wastes by quickly drawing attention to the hold ups in the process that delay/improve performance
  • Improves team performance by making performance visible
  • Enables the creation of continuous improvement culture by allowing teams to readily monitor current and (recent) past performance against targets
  • Ensures team members are aware of current performance through visible results and their role in updating the board
  • Ensures team members understand metrics as they assist in updating the visual management board
  • Provides positive feedback to team when targets have been met
  • It is an effective form of communication